Local Citation Building: how it works
Our local citation building service manually submits your business's name, address and phone number (NAP) to trusted online directories, helping to build a consistent NAP profile that supports your local search rankings. It's a one-time, 100% manual service with no ongoing fees.
What it is
Local citations are mentions of your business information on directories and other websites across the internet. Search engines like Google use these consistent mentions as a trust signal, and accurate, consistent NAP citations help your business rank higher in local search results. Our Local Citation Building service manually submits your business details to trusted local directories so that accurate, consistent data about your business is easy to find online.
Who it's for
This service is particularly useful for local businesses with a physical location that want to improve their local SEO. We can build citations for any niche, as long as the business address is in one of our supported countries (see below).
What's included
We offer packages of 50, 100 and 300 local citations per campaign, with pricing per submission that decreases as you buy more. Every package includes:
- 100% manual submissions
- A full submission report
- Submission screenshots
- All login details for the listings created
- Coverage across UK, US, Australia and Canada directories
We can submit a maximum of 300 citations per business, so this is a one-off service rather than a subscription. Visit the local citation building page for current pricing.
How it works
Once your order is placed, our production team reviews your business details and begins submitting them to business directories in your chosen country. We check for existing citations first to avoid duplication — if an old listing has inaccurate details, we'll create a new one based on the information you've submitted, to improve NAP accuracy.
Typically, around 25% of submissions go live straight away. We never guarantee a specific number of live listings, since directories are owned and controlled by third parties, and some have longer approval processes involving phone or email verification before a listing is approved. For these, we provide a screenshot as proof of submission. We're a submission service, so we can't guarantee live placements on every site, but your report shows every submission we've made.
Expect directories similar to Yelp, FourSquare, HotFrog, Scoot and Brownbook. Not all directories allow a website link (fewer than half do), and any links included are typically nofollow — the main value is in building a consistent NAP trust signal rather than passing link authority.
What you'll need to provide
We need your business Name, Address and Phone Number (NAP), your website URL, and a short description of your business. This information needs to be accurate and complete, as we submit it exactly as provided to ensure consistency across directories.
Delivery time
Delivery starts from 7 days with express and 14 days standard delivery. We'll share with you the full report of all live listings and submissions - some directories with longer verification processes may take extra time to approve, depending on their own review steps but we'll provide a screenshot of proof of submission.
Guarantees
We offer a 100% money-back guarantee if the service doesn't meet what we promise. Upon completion, you can expect around 25% of the local directory submissions to result in instant live listings. Different business directories will have different rules regarding acceptance and you may be subject to a longer review process. We simply don't guarantee all submissions will result in a live placement because of these variables but we do provide you with a full submission report which shows screenshots of any submission that may not have resulted in an instant live placement.
Good to know
- We currently build citations in the UK, US, Australia and Canada only. A business address in one of these countries is required to place an order.
- We don't currently offer ongoing citation management, but we provide all login details used to create your listings so you can make changes yourself. If you need any help, you can always reach out to the support team.
- We don't specifically target HTTPS directories, as this sits outside the scope of the service — this doesn't affect a directory's value, and all directories we use are verified and indexed by Google.
- If your business is already listed in one of our approved directories, we'll avoid duplicating it and provide a partial refund for any submissions we can't complete.
- You'll receive a full, unbranded white-label report with live listing links and screenshots, accessible from your dashboard.
Still have questions? Chat with our support team or email support@fatjoe.com.