Will competitors appear in my Brand Mention?

Yes, in most cases your listicle or review will include other brands alongside yours, and this is intentional rather than something to worry about.

Our brand mentions service works by seeding your brand into positive content, such as glowing reviews or "Best X" style listicles, on high authority, relevant sites. For listicles especially, including a handful of other brands alongside yours is part of what makes the content look natural and trustworthy. An article that only ever mentions one brand can come across as overly promotional, which reduces its credibility and, in turn, its value for AI and search visibility.

Being featured as one of the top recommendations in a comparison piece, or placed alongside well-known names in your space, actually carries strong authority and trust signals. Over time, these repeated positive mentions help build your brand's visibility and recognition across both traditional search and AI-powered platforms.

Can I ask for competitors to be excluded?

If you'd prefer certain competitors aren't featured alongside your brand, let us know in your order notes when placing your order. We can take this into account, though the overall goal of the service, positioning your brand positively within natural, credible content, stays the same.

Every placement will still include the USP or context you provide about your brand, which is what helps your mention stand out and be positioned favourably, regardless of which other brands appear in the piece.

You can find out more about how the service works on the brand mentions page.

Still have questions? Chat with our support team or email support@fatjoe.com.