Brand Listicles vs Brand Reviews: which should I choose?
Both options are part of our brand mentions service and work in the same way, so the choice comes down to the type of content you'd like your brand featured in. You don't have to pick just one, either – you can order a mix of both and split your order however you like.
What's the difference?
A Brand Listicle places your brand within a "Best X" style article, positioning you ahead of competitors and promoting your specific USP. It's a great way to beat your competitors in content that's already designed to compare options.
A Brand Review seeds a positive, natural-looking review of your brand, placed within a relevant content category and built around your USP. This focuses on building positive sentiment through balanced, genuine-feeling coverage.
Both are aimed at the same goal: seeding positive brand mentions with context and USPs on high-authority sites to help influence AI, LLMs, and search engines' view of your brand.
What they have in common
- Placements are secured on sites with an Ahrefs DR of 30+ and at least 1,000 monthly visitors.
- We don't guarantee placement on a site that is directly relevant to your specific niche. However, we do guarantee that your placement will be included within a relevant content category. This allows us to source suitable placements while ensuring the content remains contextually relevant.
- Both include a white label report of secured placements, ready to share with clients.
- Both come with a lifetime placement guarantee – if a placement is removed, let us know and we'll replace it.
- Follow backlinks are generally aimed for but not guaranteed, as the primary goal is positive brand mentions and context rather than links.
- Placements are guaranteed to be indexed by Google, giving LLMs that draw on search results a chance to pick them up.
How to decide
If you want to be positioned directly against competitors in a comparison-style format, choose Brand Listicles. If you'd prefer standalone positive sentiment about your brand, choose Brand Reviews. Many customers order a combination of both to build a broader, more natural-looking spread of positive brand mentions.
Whichever you choose, you'll need to provide your website URL, brand name, and a brief description including any USPs, as this context is used to make the listicle or review look natural and relevant.
You can view full pricing and place an order for either option on the brand mentions page.
Still have questions? Chat with our support team or email support@fatjoe.com.