Brand Mentions: how they work

Brand Mentions work by seeding your brand into positive reviews and "Best X" style listicles on high-authority websites, helping to reinforce positive brand signals so AI systems and search engines are more likely to recognise and recommend your brand to users.

What it is

Brand Mentions is a service that places your brand, with context and USPs, into listicles and reviews within a relevant content category. The goal is to boost brand visibility in both traditional search and AI-generated answers by building up a positive, contextual footprint for your brand across the web.

Who it's for

This service suits any business that wants to influence how it's perceived by both searchers and AI tools like LLMs. It's particularly useful if you want to control your brand narrative, highlight specific USPs, and appear in "Best X" style recommendations alongside, or ahead of, competitors.

What's included

There are two package types:

• Brand Listicle: a positive listicle inclusion designed to get you placed ahead of competitors while promoting your specific USP.
• Brand Review: a positive brand review designed to look natural and balanced while promoting your specific USP, helping you stand out in AI and regular search.

Both package types include placements secured on sites with an Ahrefs DR of 30+ and at least 1,000 monthly visitors, a white label report, and a lifetime placement guarantee. Visit the brand mentions page for current pricing and to place an order.

How it works

1. Simple ordering: choose how many reviews and/or listicles you want, and provide your website URL, brand name, and a brief description with your USPs.
2. Listicle and review creation: our team crafts content that naturally incorporates your brand, highlighting positives and your USP.
3. Strategic placements: we secure the mentions on authoritative publications, within a relevant content category, that contribute positively to your brand's presence in search engines and LLMs.

You can split your order between reviews and listicles however you like, and you can view all secured placements in your white label order reports.

What you'll need to provide

You'll need to supply your brand name, website URL, a brief brand description, and your USP (unique selling point) or use case. We recommend focusing on one main USP rather than several, as this helps us build a strong, consistent presence across Google and AI overviews.

It's worth knowing that competitor brands may appear alongside yours in the same piece of content. This is intentional: an article featuring only one brand can look overly promotional, which reduces its credibility and AI SEO value. Including multiple brands makes the content look more natural and trustworthy, and your brand being featured as a top recommendation alongside leading competitors still carries strong authority and trust signals over time.

Delivery time

Placements are typically delivered from 14 days onwards. Once a post goes live, it can take Google up to 30 days to crawl and index it. If a post hasn't been indexed yet, we can reach out to the blogger and ask them to manually submit it for indexing to help speed things up.

Guarantees

We offer a lifetime guarantee on all placements. Most remain active for many years, though some drop-off is inevitable over time as bloggers stop maintaining their sites or shift focus. If a placement goes down, let us know and we'll replace it. We also back the service with a 100% money-back guarantee: if it doesn't meet our guarantees, we'll refund you in full.

Good to know

• We don't guarantee specific improvements in search rankings or LLM visibility, as this depends on many factors, but repeated positive mentions help reinforce a positive view of your brand.
• We generally aim for follow backlinks, but this isn't the primary goal, and some placements may be nofollow or have no link at all. The main objective is positive brand mentions and context.
• Some publications have strict rules requiring sponsored content to be labelled as such; this doesn't affect the goal of seeding brand mentions.
• You can't choose specific publications. We don't guarantee placement on a site that is directly relevant to your specific niche. However, we do guarantee that your placement will be included within a relevant content category. This allows us to source suitable placements while ensuring the content remains contextually relevant.
• We guarantee indexing by Google, which gives LLMs that use search engines in their answers a chance to pick up and cite the placement, though we don't have full visibility of LLM core knowledge.
• All our services, including Brand Mentions, are designed to be resold with white label reporting included.

Still have questions? Chat with our support team or email support@fatjoe.com.