What is AI SEO and which services help?

AI SEO is about making sure your brand shows up favourably when people search using AI tools like Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude and Copilot. A few services help with this directly: Brand Mentions, Community Mentions, and Digital PR Campaigns, with our Grow AI packages offering a combined approach.

What it is

You might see AI SEO referred to as GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization). They overlap, but focus on slightly different surfaces:

  • AI SEO is the umbrella term for optimising your brand for any AI-driven search experience, including Google AI Overviews and AI-powered search results.
  • AEO is about being the answer pulled into direct responses on answer engines like Google AI Overviews, Perplexity, voice assistants and featured snippets.
  • GEO focuses on getting cited and recommended inside generative AI engines like ChatGPT, Gemini, Claude and Copilot.

All three rely on the same foundations: positive brand sentiment, authoritative mentions, and trustworthy third-party validation.

Who it's for

This is for any business or agency that wants their brand to be understood, trusted and ideally recommended by AI tools, alongside traditional search engines. It's particularly relevant if your customers are increasingly using AI chat tools or AI Overviews to research products, services or recommendations in your industry.

What's included

We've picked out four services as particularly effective for AI SEO:

  • Brand Mentions - seeding positive brand mentions, reviews and "Best X" listicles with context and USPs on high-authority, high-traffic sites (DR30+, 1000+ monthly traffic). We don't guarantee placement on a site that is directly relevant to your specific niche. However, we do guarantee that your placement will be included within a relevant content category. This allows us to source suitable placements while ensuring the content remains contextually relevant.
  • Community Mentions - branded engagement on Reddit and mentions across relevant industry forums and Quora, to build brand profile where people ask for recommendations.
  • Digital PR Campaigns - earned media coverage and authority links from major news outlets, establishing your brand as a trusted authority.
  • Grow AI packages (Pro AI and Ultimate AI) - combine backlinks and brand mentions in one order. Pro AI includes 10 backlinks and mentions (a mix of blogger outreach, niche edits, brand listicles and a brand review); Ultimate AI includes 15 backlinks and mentions (a mix of higher-authority blogger outreach and niche edits, plus multiple brand listicles and reviews).

For best results, a mix of all three core services is recommended: Brand Mentions build a baseline of positive reviews and listicles, Community Mentions foster ongoing positive user-generated content, and Digital PR Campaigns secure authoritative mentions and expert commentary in major media outlets.

How it works

Each service follows a simple process. For Brand Mentions, you tell us your website, brand name and USPs, and our team crafts and places listicles or reviews that naturally mention your brand on authoritative sites, within a relevant content category. For Community Mentions, we use your brand details to find relevant Reddit threads and industry forums, then post helpful comments or create branded engagement that puts your brand in front of people actively looking for recommendations. Digital PR Campaigns secure earned coverage and links through outreach to media outlets.

What you'll need to provide

For Brand Mentions and Community Mentions, you'll need to supply your website URL, brand name, and a brief description including your USPs (unique selling points). This helps us create natural, relevant content and comments that genuinely support your brand positioning.

Delivery time

Brand Mentions typically deliver from 14 days, Community Mentions from 30 days, and Digital PR Campaigns from 90 days. Check each service page for current pricing and delivery estimates.

Guarantees

We cannot guarantee that any of these services will lead to specific inclusion or citation in AI responses - AI sources update regularly, and results can vary between similar queries. What we can say is that these services are backed by our standard guarantees: Brand Mentions come with a lifetime placement guarantee, and Community Mentions include a replacement guarantee on removed comments or posts for up to six months after ordering. All our services also come with a 100% money back guarantee if they don't meet what's promised.

Good to know

These services work by building positive brand sentiment and authoritative third-party validation - the same foundations AI tools draw on when generating recommendations. We've also tested these tactics on fatjoe's own brand, using Brand Mentions and Community Mentions to build our own AI visibility, with results shared in our AI SEO case study. All services are white label, with reports ready to share with clients. If you're not sure which combination is right for you, try our service quiz or book a call with our team.

Still have questions? Chat with our support team or email support@fatjoe.com.

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