Content Syndication: how it works
Content syndication takes a piece of content you already have, such as a blog post or a guest post placement, and republishes it across a network of 100+ media and news sites, crediting the original article with a link back. It's a quick, effective way to boost the authority of content you've already published.
What it is
Content syndication (also called content distribution) is the process of republishing your existing content on other relevant media platforms and news sites. Each time your content is republished, the original source is credited with a link, strengthening your backlink profile and helping it rank for more terms. Syndicated content can also drive relevant traffic back to your site thanks to the wider audience these networks reach.
Who it's for
This service suits anyone who already has published content they want to get more value from. It's particularly popular as a safe second-tier link building method, used to boost the authority of links from guest post or blogger outreach placements. You can also use it to promote any content-rich URL on your own site, creating benefits from a mixture of follow and nofollow links.
What's included
Each campaign includes distribution of your chosen URL to 100+ media outlets and news sites, follow links crediting the original source, and a full, white-label distribution report listing all published URLs, which you can pass straight on to clients. You can check current pricing on the content syndication page, and there's a 10% discount available for bulk buyers who subscribe to a monthly spend.
How it works
- You provide your website URLs — tell us the web page URLs you'd like syndicating, such as blog posts, link placements or article pages.
- We syndicate the content — using some of the world's largest content syndication networks, we distribute your content, crediting the original article via a canonical tag or credit link and passing back follow link value.
- You receive your placement report — once complete, we provide a white-label report showing all published URLs, which you can download from your dashboard.
We don't write new content for this service — we republish your original content exactly as it is, though formatting may differ slightly and images typically aren't included, as syndication networks tend to use stock images instead. Neither of these affects the SEO value.
What you'll need to provide
Just the URL(s) you'd like syndicated. These should be informational content such as blog posts or article pages — your own content, or a guest post placement you want to boost. This service isn't suitable for promoting home pages, landing pages, or product/service pages. We distribute to US/worldwide (.com) media sites rather than targeting specific countries, since this is designed as a second-tier boosting service. We generally can't syndicate content for gambling or adult-related niches — if you're unsure whether your industry qualifies, contact our support team.
Delivery time
Campaigns are delivered from 7 days.
Guarantees
Content syndication orders are covered by our 100% money-back guarantee: if your order doesn't meet our guarantees, we'll refund you in full. As with all our services, we don't guarantee specific rankings or results, since the impact of any individual boost is hard to measure in isolation.
Good to know
Because the value is credited back to your original article via a canonical tag or credit link, placements aren't published as standalone pages — this is intentional and is how Google recognises the original source, so it won't create a duplicate content issue. Results can take anywhere from days to several months to fully come into effect as canonicals are processed, and the benefit may show up on your target page specifically or across your website's overall authority. We recommend viewing content syndication as part of a consistent, ongoing SEO strategy rather than expecting an immediate, isolated effect.
Still have questions? Chat with our support team or email support@fatjoe.com.