Can I target a specific country or get local press coverage?

Yes. We use your target market to guide our research, story angles and journalist outreach, with our main focus on UK and US media. Add your preferred locations and any restrictions to your order notes so we can take these into account.

How country targeting works

We prioritise stories and publications relevant to your target market. However, as coverage is earned organically, we can't guarantee placements in a particular country or publication. Stories may also be picked up by outlets elsewhere.

Where appropriate, we may broaden outreach to create more opportunities, while keeping a clear connection to your brand and expertise.

Getting local press coverage

Local and regional publications can form part of your campaign where there's a relevant story to tell. This could include regional data, local trends or expert commentary that matters to readers in a particular area.

There's no separate local press upgrade within Digital PR. We consider these opportunities as part of the campaign, although specific locations and a set number of local placements aren't guaranteed.

If you're unsure whether your location requirements are a good fit, get in touch before ordering and we'll be happy to advise.

Still have questions? Chat with our support team or email support@fatjoe.com.