Press Release Distribution vs PR Campaigns
Both services get your brand in front of new audiences and build trusted links and mentions; they just work in different ways. Press Release Distribution publishes your news across a large network of news and media sites within days, while PR Campaigns pitch original stories to journalists to earn editorial coverage over a longer period.
Press Release Distribution
This service is built for fast, wide visibility. We write your release (with unlimited revisions before anything goes live), then distribute it across a mix of premium industry news channels and manually submit it to other online media outlets for review. You're guaranteed a minimum of 350 live placements, with delivery from 7 days. Higher tiers add Google News submission and coverage on high-tier media outlets.
Press Release Distribution suits you if you have news to share, such as a product launch, funding round, partnership or company update, and want it published quickly across hundreds of news sites. It builds brand awareness, adds a natural mix of links and brand mentions to your profile, and gives you third-party coverage you can point clients and customers to.
PR Campaigns
This service is built around original, pitch-worthy stories, such as data studies or expert commentary, that our team actively pitches to journalists until a guaranteed minimum number of links is secured (starting from 5 guaranteed links per campaign, up from there depending on the package). Because coverage is earned rather than submitted, delivery takes longer, up to 90 days, but the resulting links tend to come from higher-authority, higher-traffic news sites and are placed in-content as part of genuine editorial coverage.
PR Campaigns suit you if you're after fewer but higher-impact, authoritative backlinks and brand mentions, and you're happy to invest more time for coverage that's genuinely earned rather than distributed.
Which one should you choose?
As a general rule, Press Release Distribution is ideal for regular news and updates you want published quickly and widely, while PR Campaigns are better reserved for less frequent, higher-budget pushes where you want to build real authority and trust signals with high-value media links. Many customers use both: press releases for routine announcements, and PR Campaigns periodically to secure standout, high-authority coverage. You can see all our options on the Digital PR page, or take the service quiz if you're not sure which fits your goals.
Still have questions? Chat with our support team or email support@fatjoe.com.