Media Placements: how they work

Media placements let you hand-pick high-authority media sites from our curated list and secure an editorial backlink or mention on them, placed naturally within the content by the site's own editor.

What it is

Our media placements service gets you backlinks and mentions from trusted media sites with a domain authority of 50+. We've built relationships with an exclusive list of media connections over the years, including some of the world's largest publications, which allows us to secure premium placements that would otherwise be very difficult to land on your own.

Like guest posting, the link is incorporated editorially within the natural flow of a piece of content - often as a quote or text referral - rather than as an obvious advert, which helps position you as an authority in your industry.

Who it's for

This service suits businesses and agencies looking for high-authority, high-trust backlinks to support SEO and overall online visibility, including AI visibility. It works well alongside other link building methods as part of a balanced strategy.

What's included

Each placement includes:

• An editorial, in-content backlink or mention on a high-authority media site (DR50+)
• One anchor text and target URL per placement
• A choice of follow or nofollow sites, if this matters to you - you can filter for this
• 100% white label delivery, so your clients won't see fatjoe mentioned
• Full domain authority metrics shown at the time of placement, plus an unbranded CSV report you can export and send to clients

You can browse and choose from our curated list of 100+ premium media sites before ordering. We don't display the full site URL upfront, to protect the integrity of the sites, but you'll see plenty of detail to make an informed choice, including site metrics, a description of the site, its location, the topics it covers, and individual pricing for each site. If a particular site catches your eye, you can let us know beforehand and we'll confirm the URL for you.

How it works

1. Order: From your dashboard, submit a guide anchor text and your target URL, select the media placement you'd like, and confirm your order.
2. Content stage: We contact the editor of the chosen media site, who drafts the content. Your link is placed naturally within the content, often as a quote or text referral.
3. Review your placement: Once live, you'll see it within your dashboard, along with domain authority metrics as it was placed, and you can export a CSV report.

What you'll need to provide

You'll need to provide a guide anchor text and your target URL when ordering. The editor has the final say on the exact anchor text and page used, as these are major publications that typically won't use commercial terms or link to product, service, or resource pages. The content topic and angle are also entirely at the editor's discretion, though they'll consider your website and previous content on their site when deciding how to make the link relevant.

Delivery time

Placements typically take from 14 days, though on average you should expect around 2-4 weeks, as timing depends on each publication's content pipeline. Occasionally, a site may take longer - up to 8 weeks in some cases - and if this applies to your order, we'll let you know in advance.

Guarantees

Our media placements service is completely risk-free, backed by a 100% money-back guarantee if we're unable to secure your placement. We only offer refunds in cases where we can't secure a placement at all; refunds aren't available for other reasons.

Occasionally, an editor may reject a link, or a site may stop accepting external placements at the last minute, even after your order has been placed. If this happens, we'll let you know and offer you either a replacement media placement site up to the value of your original order, or blogger outreach placements totalling the same value. We'll always confirm with you how you'd like to proceed before processing anything.

Links secured should last indefinitely. In the unlikely event a link is lost - for example, if the site is taken offline - we'll replace it within 12 months of the link being secured.

Good to know

Each media site has its own rules, requirements, and niche restrictions for content, and our support team will reach out if an editor flags any issues or required changes. Media placements work well alongside other link building strategies, such as guest posting and press release distribution, to give you a healthy, varied backlink profile.

Still have questions? Chat with our support team or email support@fatjoe.com.