Why are some PR Campaign links nofollow or syndicated?

You'll sometimes see nofollow or syndicated links in your Digital PR Campaign report, and that's completely normal, both reflect how modern news sites naturally link, and both still add genuine value to your link profile.

Why you'll see nofollow links

It's easy to assume nofollow links pass no SEO value, since the industry tends to focus heavily on dofollow links. However, this isn't the case. From our experience, strong nofollow links can pass just as much value to a site as dofollow ones. One study run by another PR agency even found that good nofollow links outperformed dofollow links when pushed to two separate news sites.

This doesn't mean dofollow links are bad, a healthy mixture of both is what looks most natural to Google. We've also seen a correlation between brand mentions and rankings, particularly in large language models such as ChatGPT.

More news sites are now aware of how PR is used to influence rankings, so many are reluctant to include dofollow links, and some don't link back at all. This means a number of the organic links we secure will naturally be nofollow. The value of Digital PR goes beyond simply dofollow versus nofollow, we make a concerted effort to include at least a few follow links in every campaign, though we can't guarantee a specific number.

Why you'll see syndicated links

Our focus is on securing original, high-value coverage. However, syndication can happen naturally when a story is republished across multiple publications or shared within a publisher's network.

Syndicated links don't count towards your guaranteed link total. We report them separately under "Other Coverage", as they can provide additional visibility and brand reach. We treat them as a bonus alongside the original coverage secured for your campaign.

You can find out more about how our digital PR campaigns work, including our link guarantees, on the service page.

Still have questions? Chat with our support team or email support@fatjoe.com.