How relevant will my PR Campaign coverage be?
We always aim for your coverage to be as relevant to your brand and industry as possible, but with digital PR, relevance can sometimes be balanced against what's actually newsworthy to journalists at the time.
We start by pitching hyper-relevant angles tied directly to your brand and industry, so your coverage is as closely matched to your business as possible from the outset. If those hyper-relevant angles don't land with journalists, we widen the net in stages:
- First, to your broader niche
- Then, only if needed and only over time, to more general consumer angles that are more likely to catch a journalist's eye
Why we take this staged approach
Digital PR is earned, not paid. This means we can't buy our way into a placement - we have to go where the newsworthiness is, and that sometimes means broadening the angle to give your story the best chance of being picked up.
It's also worth bearing in mind that broader stories which gain real traction - think national coverage or multiple outlets - often do more for your brand's authority than a narrower story that never gets picked up at all.
Our priority with every PR Campaign is maximum coverage from the highest-authority media sites we can secure, while staying as categorically relevant to your business as possible.
Still have questions? Chat with our support team or email support@fatjoe.com.