How long do PR Campaigns take?

PR Campaign timelines vary, with most campaigns taking up to 90 days, because digital PR is earned media and any date we give you is our best estimate rather than a fixed deadline.

Your timeline

Week 1: we're heads-down on research and ideation, getting to know your brand, niche and industry to find angles journalists will actually want.
Week 2: the first stories go out to journalists.
Ongoing: weekly outreach, scaled to your package (5-link campaign = 1 story a week, 10-link = 2, 20-link = 3).
Day 30: your live report goes live (updated daily), showing every link, mention and outreach date since day one.

Why timelines can vary

Unlike other services, digital PR depends on journalists responding and agreeing to cover your story, which isn't something we can control outright. We base our estimates on typical response patterns, but these can shift depending on the story and the journalists we're working with.

We could push harder to hit dates more rigidly, but this would mean chasing volume over quality, risking your link guarantee on weaker, less relevant coverage just to land something on time. Instead, we hold out for the right, high-authority placements, as this is where the real value and long-term SEO impact comes from.

How we keep you updated

After you order: we'll send a short Loom video introducing the service and explaining what happens next.
After 30 days: your live report will be available, so you can follow the story angles we're pitching and see any coverage secured so far.
When media opportunities arise: we'll contact you if a journalist requests an interview, spokesperson verification or anything else that needs your input.
When your order is complete: we'll get in touch to confirm completion and share your results.
If we need more time: we'll contact you to explain the delay and discuss any extension needed.

You can find full details of our campaign tiers and guarantees on our PR Campaigns page.

Still have questions? Chat with our support team or email support@fatjoe.com.