Can I approve story angles in a PR Campaign?

No, PR Campaigns don't include a pre-approval step for story angles. This is a hands-off service by design, and that's part of what makes the coverage genuinely earned rather than sponsored, so we can't confirm story angles until the links are live.

How we choose story angles

Our team creates stories based on your specific niche. However, we may also zoom out to cover wider trending topics - these are typically data or news trend pieces designed to attract press mentions and links from authority media.

Digital PR isn't a promotional service. It's built to establish your brand as a credible, authoritative voice in your space, which is a different goal to shouting about offers or product wins. Purely promotional angles are rarely newsworthy unless you're a household name, so we lean on expert commentary and data-led angles instead, as that's what earns coverage from genuine news outlets. If you're looking for something more promotional, our other PR services, such as Press Release Distribution, would be a better fit.

Can I influence the angles at all?

While we can't offer pre-approval, we do take your input into account. If there are topics you'd like us to steer clear of, or any data or angles you'd like us to consider, just add them to your order notes and we'll factor them in. We won't send out anything controversial or contradictory to your brand.

Still have questions? Chat with our support team or email support@fatjoe.com.