Do you only use HTTPS sites or unique IP addresses?

No, we don't exclusively use HTTPS sites or guarantee unique IP addresses for every placement, as neither is a requirement for a natural, high-quality link profile.

HTTPS vs HTTP sites

Limiting our outreach to only HTTPS sites is outside the remit of our service. While many blogs have moved to HTTPS, it's perfectly natural to get links from both, especially as the shift to HTTPS across the web has taken time. It's also worth remembering that not every blogger is SEO-savvy or focused on these technical details.

We don't feel that a link from an HTTP site devalues the placement overall. If the site still falls within the correct DR range according to Ahrefs, we're satisfied with the placement.

IP addresses

We do track IP addresses during outreach to check for PBNs or link networks. However, we don't guarantee a unique IP for every single placement, as this isn't something we consider a risk when it only affects a handful of links. A small number of placements sharing an IP address is a natural occurrence in genuine outreach and won't trip any ranking filters.

We would only be concerned if, for example, 20+ links pointing to the same domain appeared from the same IP in a short space of time — something that wouldn't happen given the diversity of our real, individual outreach with bloggers. Occasionally, you might see a couple of duplicate IPs on the same order simply because the bloggers use the same popular hosting provider — this is usually just coincidence rather than a sign of network links.

If you'd like to learn more about how our link building works, take a look at our link building and guest posting services.

Still have questions? Chat with our support team or email support@fatjoe.com.