How relevant will my placements be?

We place your links on sites with relevant categories so they fit naturally and make contextual sense, even if this sometimes means using a site within a broader niche rather than an exact match for your industry.

Our aim is always to secure placements that feel almost indistinguishable from backlinks you'd gain organically. To achieve this, relevancy is a top priority for our team, and we focus on finding sites that publish content related to your topic, making sure your link appears in a context that makes sense.

Why a placement might be on a broader-niche site

Rather than matching only by exact niche, we look for sites with relevant content categories. This means your link may sometimes appear on a site covering related topics rather than one in your exact niche, but it will still sit in content that feels relevant and logical, and it will provide an authoritative signal to your target URL.

If you're not happy with a placement

Get in touch and let us know your concerns about the relevancy of a specific placement. We'll review the content and, where we agree there's a relevancy issue, we'll conduct outreach for a completely new placement and remove the current link.

We understand our service isn't for everyone, so if you're unhappy with your order, we can also discuss removing and refunding it.

You can find out more about how our link building services work on our link building, guest posting and niche edits pages.

Still have questions? Chat with our support team or email support@fatjoe.com.