iGaming Backlinks: how they work
Our iGaming backlinks service lets you buy casino and gambling backlinks through dedicated Blogger Outreach and Niche Edits tiers, built specifically to accommodate restricted niches that our standard link building services can't place.
What it is
iGaming Backlinks is our link building service for the online gambling industry, covering sports betting, online casinos, poker and lottery sites. Because typical bloggers and publishers are more selective about linking to gambling content, we run a separate service with its own network of genuine bloggers willing to create gambling backlinks, rather than trying to place these links through our standard tiers.
Who it's for
This service is for anyone needing backlinks to casino, gambling or iGaming websites, including agencies and SEOs managing these clients. If your niche falls into gambling or another restricted category, this is the only service we can use to build links for it. If you've already placed an order for a gambling niche through a standard tier, we won't be able to proceed with it as placed, but we can help you move it across to the right service instead.
What's included
You can choose between two formats:
- iGaming Guest Posts (Blogger Outreach): genuine bloggers create brand new, in-content casino links, with content written in collaboration with the blogger so it reads naturally and the blogger keeps creative control.
- iGaming Niche Edits: links are added into existing, already-published and indexed blog posts, giving you the benefit of content that has already built up authority over time.
Both tiers include do-follow links, one anchor/URL per placement, writing included, a Domain Rating guarantee, an Ahrefs traffic guarantee, no duplicate domains, and an example white label report. Both are available under DR10, DR30 and DR50 tiers.
How it works
The process is the same whichever format you choose:
- You provide the anchor text, target URL, and your preferred content length.
- Our outreach team finds genuine bloggers willing to create gambling backlinks.
- Content is produced in collaboration with the blogger, who retains creative control so the placement looks natural and editorial rather than promotional.
- Once live, the link is uploaded to your dashboard along with a snapshot of the Domain Rating at the time of placement, and you can export an unbranded CSV to share with your own clients.
You can place one order covering multiple client domains, choosing quantity, DR requirements and word counts for each entry, and tag orders in your dashboard to keep track of which client each is for.
What you'll need to provide
For each placement you'll need to supply the anchor text, the target URL, and your preferred content length. You won't be able to pre-approve the specific blog or content before it goes live, as the ghost-blogging style of these placements makes pre-approval unnecessary, but you can track progress and view secured placements in your dashboard as they happen.
Delivery time
Both iGaming Guest Posts and iGaming Niche Edits are delivered from 14 days per placement.
Guarantees
Every order comes with a 100% money-back guarantee: if a placement doesn't meet our Domain Rating or Ahrefs traffic guarantees, we'll refund you in full. Domain Rating is shown as it stood at the time of placement, and we're unable to refund or replace a link if its DR changes afterwards. We also keep order histories to make sure we never duplicate a placement on the same domain, including if you're switching to us from another provider.
Good to know
Some subjects are considered too taboo for genuine bloggers to link to at all; sites willing to link to this kind of content tend to be low quality and link out indiscriminately, so we won't outreach to them on your behalf. If your order falls into this category, we'll ask whether you have a replacement target URL, or offer a full refund. For pricing and to place an order, visit the iGaming Backlinks page.
Still have questions? Chat with our support team or email support@fatjoe.com.