Grow FAQs: target pages, anchors and reporting

With Grow, your dedicated concierge chooses your anchor text and target URL ratios for you, based on best practice, so you don't need to manually select anchors for every link. Here's how target pages, anchors and reporting work in practice.

Can I choose my own anchors and target pages?

Grow is designed to be a hands-off service, so there are limited fields to fill out when ordering. You can enter the website and, optionally, your target pages when you place your order. Your Grow concierge then handles anchor text optimisation and target URL selection in line with our best practice ratios, mixing word counts to keep backlinks natural.

As a general guide, we aim for a URL mix of around 50% homepage, 25% money pages and 25% info/blog pages, with anchors split roughly 50% brand, 25% partial match, 15% natural and 10% keyword anchors. Specific orders may vary from this.

If you have particular anchor or target page preferences, you can get in touch and we'll do our best to add these as notes against your order, though Grow doesn't currently offer full customisation of the packages themselves.

Can I change target URLs after ordering?

If you need to update target URLs after placing an order, contact support as soon as possible and before placement, as changes may not be possible once links have gone live. It's best to confirm your target pages carefully at the point of ordering to avoid delays.

When will I get my report?

Once your links are completed, they're added to one simple white label report, which is typically ready within 28 days of ordering. Your report shows all your link placements in one place, and from there you can one-click re-order your Grow package.

If your report doesn't quite match the promised deliverables, this can sometimes happen because we've had to substitute a deliverable for one of equal or greater value. Your Grow concierge will always get in touch to let you know if this happens.

Can I order multiple packages or repeat orders?

Yes. You can order as many Grow packages as you like, whether you're a brand, agency or reseller, and it's easy to place multiple orders through your dashboard. Grow is currently an "order-as-you-need" service rather than a recurring subscription, so for best results we recommend ordering on a regular, ideally monthly, cadence. A recurring order option is planned for the future.

What's included in Grow?

Grow is made up of Blogger Outreach and Niche Edits, with some packages also including brand mentions content. You can see full package details, including deliverable quantities and domain rating mixes, on the Grow page.

Still have questions? Chat with our support team or email support@fatjoe.com.