Blogger Outreach vs Niche Edits: what's the difference?

The main difference is how the link is placed: blogger outreach secures your link within a brand-new piece of content, while niche edits add your link into an existing, already-published and indexed post.

Blogger outreach

With blogger outreach, our team reaches out to relevant bloggers and writes a brand-new, non-promotional blog post that naturally includes your in-content link. Because it's new content, it reflects how the blogosphere generally links to other sites, so this should form the foundations - the bread and butter - of your link profile.

Niche edits

With niche edits, we reach out to a blogger and add valuable new content into an older, already-indexed article, incorporating your link naturally within it. Because the page already has established authority, results and ranking benefits tend to occur a little faster than with blogger outreach.

That said, niche edits shouldn't make up the majority of your link profile. To keep your link building natural, we recommend keeping niche edits to no more than 40% of your overall strategy - a healthy site wouldn't typically get most of its links from existing posts.

Which should you use?

Both services have a place in a strong link profile, and the overall ranking benefit over time is very similar, if not the same. The best approach is to build your link profile primarily through blogger outreach, then layer in some powerful niche edits on top for extra impact. Combining the two is a great overall strategy.

If you'd like a pre-built mix of both, take a look at our Grow packaged links and content service.

Still have questions? Chat with our support team or email support@fatjoe.com.