Can I provide my own content?

It depends on the service, you can supply your own content for some orders, while others are written in-house as part of the package. Here's how it works across our main content-based services.

Blogger outreach and link building

For our blogger outreach service, content is always written by our in-house writers, this is included as part of the service and isn't something you can swap out for your own article. The posts are written in a "ghost post" style, so they read as if the blog owner wrote them themselves, with your link naturally and non-promotionally included within the content. Because the content is designed to look organic rather than promotional, pre-approval isn't offered or needed, you can track progress and view secured placements live in your dashboard instead.

Press release distribution

If you've already got a press release written, you're welcome to use it with our press release distribution service. Just add a link to your release in the notes section when placing your order. We have strict formatting and editorial guidelines that all releases must follow to achieve maximum distribution, so our writers may make some small changes to your draft. You'll always get the chance to review and approve the final version before we distribute it.

Content syndication

Our content syndication service is designed specifically to promote content you already have, such as blog posts, article pages or existing link placements. You simply provide the URL you'd like syndicated, and we republish it as-is across our syndication network. We don't write new content for this service, and it's not suitable for promoting homepages, landing pages or product/service pages.

Other services

If you're ordering a different service and aren't sure whether you can supply your own content, get in touch and our support team will be able to confirm what's possible for that order.

Still have questions? Chat with our support team or email support@fatjoe.com.