Which service should I choose?

The right service depends on your goal. Here's a quick guide to point you in the right direction, based on what you're trying to achieve.

Building authority and rankings

If you want to improve rankings with quality backlinks, our Blogger Outreach and Niche Edits services are the backbone of most link building campaigns. If you'd rather have it managed for you, Grow bundles backlinks and content into simple packages with a dedicated concierge who handles anchor text and target URLs for you.

Big-name media coverage

If you're after links and mentions from established news and media outlets, look at PR Campaigns or Media Placements. These secure earned coverage on authority sites and are a great way to build trust signals with both search engines and readers.

Brand awareness and AI/LLM visibility

To build positive brand sentiment and improve how AI tools like ChatGPT, Gemini and Google AI Overviews perceive your brand, Brand Mentions and Community Mentions are designed for this. Brand Mentions secures positive listicle and review coverage, while Community Mentions builds genuine-looking discussion across Reddit and industry forums. PR Campaigns can also support this by adding authoritative, earned media coverage into the mix.

Local businesses

If you're focused on local SEO, Local Citation Building helps establish your Name, Address, and Phone Number (NAP) profile across relevant directories. You can pair this with Press Release Distribution, which offers country-specific coverage options, for added impact.

Content

If you need written content, Blog Writing is best for informal or chatty posts, while Website Copywriting suits site pages designed to inform and convert.

Still not sure?

Take our quick service quiz for a tailored recommendation, or book a call with our team to talk through your goals. Do bear in mind that we work best with customers who already have a sense of their own strategy; we don't audit websites or build bespoke SEO strategies, but we're always happy to explain how each service works and help you pick the right one to execute it.

Still have questions? Chat with our support team or email support@fatjoe.com.